Friday, December 21, 2012

Disruptive Challenges and Talent Acquisition

Over the last few years there have been a number of disruptions that have created challenges for almost every company.  Those disruptions for some companies can be opportunities if recognized.  For other companies they stay problems and can be devastating.  For example:
·         From a macro level, the monetary and fiscal problems of the country, Europe and China have translated into problems for many if not all companies.
·         The high unemployment rate has fooled almost every company into believing there is a deep “pool” of talent just waiting for them to tap into.
·         The political unrest of medical insurance possibilities looming over the country is causing uncertainty and concern.
·         Unknown tax changes may further impede the growth of the economy and further delay any real recovery.

The list can go on as long as one would care to make it.  The one that we will focus on for this article is the high unemployment rate and the disruption in the hiring environment.
Until very recently, most companies have maintained a position that they are able to find the talent they need in any discipline with little trouble.  Their view on the surface made them conclude it is business as usual rather than warranting a change in strategies. 

It is no wonder that companies have believed this fairy tale for the following reasons:
·         There are at least 25 million unemployed people.  The conclusion is surely there are very qualified people in that group who can be hired for a needed position.
·         When most companies post a job somewhere (anywhere) they can receive on average 400-500 resumes.  The conclusion is what an opportunity to find a gem of an individual that will solve the problem of a particular open position.
·         The economy has not really recovered yet.  The conclusion is those who want to change positions for some reason will find the company they want to join with little trouble. 

With surface information that all seems logical, it is necessary as with most everything else to look below the surface and see what is really happening (false assumptions lead to false conclusions).  It is also important to draw sound conclusions from what is found. 

As we have written about in numerous articles, spoken in interviews, and disclosed to groups and individuals, we saw the current situation coming.  We gave warnings to anyone who would listen.  More importantly we provided sound strategies and solutions for companies to follow minimizing the disruption and negative impact of the current situation to their talent problems and thus, performance problems. 

So, what is the real problem?  While there may be 25 million unemployed or more, the number of professionals, those 25 years old and older with a four-year degree or greater is only 1.7 million of which approximately only 800,000 to 900,000 are actually seeking employment.  That is a percentage of unemployed in that group of only 3.6 percent.  That is below what is considered full employment.  To complete the picture those 800,000 to 900,000 are being competed for by 6 million to 7.5 million open positions.  That hardly provides good odds for any company seeking someone from that pool.

Most companies and search firms look in that pool of talent for those they need.  It is the only place they have a process to look.  Their technology tools and the practices of those responsible for recruiting within a company do not have the capabilities to seek talent anywhere else.  Job postings are only looked at by the unemployed and the vast majority of internal company recruiters and even the vast majority of third party recruiters seek their candidates from that pool.  When that pool has dried up, they starve for talent in every discipline for which they seek someone.  At the same time, they continue to do the same things over and over hoping for better results which will not come.

To add insult to injury, the current employment situation will be with us at least until the end of the decade.  If the economy moves ahead at all it will only increase the severity of the problem.
What are the solutions to this problem?  There are several areas that need to be addressed.
Companies are going to have to partner with a search firm that:
·         Understands the problem as explained above.
·         Knows how to help hiring managers articulate what is needed qualification wise that goes far beyond a job description covering all three dimensions of a position.
·         Knows how to find, attract, conduct the proper due diligence with candidates and present only 2-3 qualified people to a company, one of which will be hired 

In order to partner with the right firm, they will also have to:
·         Learn how to find the right partner by learning what an effective firm provides and how it provides it
·         Move away from the notion that all firms are transaction oriented
·         Stop believing more recruiters on a search are better when they all practice the same failed processes 

Companies have to move in a direction of becoming a recruiting organization.  What that means is they become attractive to talent to the point that talent seeks out the company.  It also means when the right candidate is available, how to react quickly and effectively so they remain attracted to that company and that position rather than the other companies that will compete for them.

If a company has internal recruiters, they have to trained not with the latest technology, how to write a great job posting or how to search databases for potential candidates.  They have to be trained with the solid fundamentals that make them effective, creating the right results.

All three of these solutions are important for companies to survive this hiring environment and to take advantage of the disruptive opportunities that have been created within their markets and industries.  With all the other disruptions that exist or may come along; not having the right talent and not being able to find the talent needed should not be on the list.